Catering to Commercial Page 5
		He even invites customers to stop by frequently to check on the progress of their jobs, and to watch at various stages so they understand and become involved. Fontana especially enjoys the variety his job gives him--both in people and projects. Because his firm does not do installation work, customers sometimes forward pictures of the completed work to him. Fontana's father, though throughly enjoying retirement near Carmel, Calif., still helps his son out from time to time. He assists with the artwork, selling and paperwork. "He made this business, and really established the business' reputation. My grandfather laid the cornerstone as the business that does quality work. But he was old-fashioned about promoting the business. When I came in, the business was well-established and well-thought-of in the community," credited Fontana. Fontana, himself is a family man. His wife, Beverly, is an emergency technician at a local hospital. The couple have two children: David, 9; and Theresa, 2. Would he like their children to follow in the Fontana footsteps? "Sure, I'd love to see either of them come in, but I won't put that on them because it wasn't put on me," Fontana		stated. "I kind of slid into the business because I wasn't pressured. You've got to let kids do what they are interested in." Buzzwords like "networking," "civic functions" and "business cards" clearly do not interest Fontana. "I don't believe in that stuff," he said sternly. "If organizations, groups, churches or schools come to us and request something but don't have the money, we'll gladly donate without publicity. "Besides, I'm not a suit-and-tie kind of guy. Those situations aren't my style. And I don't have time for civic activities because my free time goes to my family." Very fitting for a six-generation family tradition. THE END